Does the Super Bowl Host City Affect Ticket Demand?

Come February 2, Miami will make history as the site of the most Super Bowl games. Super Bowl LIV marks the 11th time the big game has been held in South Florida, six of which came in the last 30 years. Miami is clearly the NFL’s most popular choice as a Super Bowl host city. But does location actually have any impact on ticket demand?

Thanks to the NFL’s warm weather rule – which prohibits the Super Bowl from being held in climates under 50°F unless the field has an enclosed roof – the big game has been limited in location. Miami, New Orleans and LA dominate as the most frequent host cities, followed by Tampa and San Diego. However, there has been some variation in recent years when it comes to the Super Bowl host city.

Indianapolis, New York and Minneapolis have all taken on hosting duties in the last decade. In doing so, these cold-weather markets offered interesting takes on how game location affects potential spectators. Overall, climate did not deter devoted football fans from making the trek. Ticket Club sales data found that Super Bowl attendees hailed from at least 35 states in all but two years since 2012.

States Represented in Each Super Bowl Host City

Super Bowl Buyers: States represented per Super Bowl host city

Super Bowl 50 attracted the least nationwide buyers with only 33 states represented. That game, which pitted Denver against Carolina in San Francisco, garnered a decent amount of New York-based customers, but was largely represented by Southern and Western portions of the country.

On the other hand, 2014’s battle in New Jersey fared extremely well. It stands alone as the only Super Bowl to take place in a cold-weather city without a roof on the stadium. Weather was remarkably not an issue with the temperature being a mild 49°F at kickoff. Nevertheless, fans were not deterred from any potential Northeast chill. Attendees from 46 states made the trip to catch the Broncos lift the Lombardi Trophy that year. The following year matched that figure, while 2018’s Minneapolis-hosted game came next with buyers from 44 states.

While location does not appear to hinder fan enthusiasm, how does it impact ticket prices?

Super Bowl Average Ticket Prices, 2012-2020

Historical data cannot pinpoint any type of trend as far as game location and ticket price. There’s a substantial $4,000 difference in price in the cold-weather markets of Indianapolis and New Jersey, whereas Minneapolis fell roughly in the middle of the two. Games held in warmer climates generally produced average ticket prices between $2,800 and $4,000, with Miami’s latest gig trending upward as of late.

Stay tuned here for the latest ticket trends and stories leading up to Super Bowl LIV.

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