{"id":26000,"date":"2026-01-12T10:22:01","date_gmt":"2026-01-12T15:22:01","guid":{"rendered":"\/blog\/?p=26000"},"modified":"2026-01-12T10:37:08","modified_gmt":"2026-01-12T15:37:08","slug":"nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend","status":"publish","type":"post","link":"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/","title":{"rendered":"NFL Playoffs Ticket Updates &#8211; Divisional Round Prices Soften (But Just Barely) After Wild Card Weekend"},"content":{"rendered":"<p>After a wild opening weekend of the NFL playoffs, the ticket market has shifted from \u201cwhat-if\u201d listings to a much clearer, matchup-driven picture. The San Francisco 49ers stunned Philadelphia to advance, the Buffalo Bills escaped Jacksonville in a back-and-forth thriller, and the New England Patriots rolled past the Chargers on a defense-first night in Foxborough\u2014leaving just one Wild Card game left on the calendar: <strong>Texans at Steelers<\/strong> tonight. With the bracket narrowing, buyers are now looking at a smaller slate of games, which typically concentrates demand and makes pricing move faster as kickoff approaches.<!--more--><\/p>\n<p>In Ticket Club member listings as of Monday morning (Jan. 12), the headline is that most Divisional Round averages have <strong>softened<\/strong> compared to where they were before Wild Card weekend\u2014suggesting some uncertainty premium has come off the board now that matchups are more defined. Chicago shows the largest pullback in average pricing for the Divisional Round, while Seattle remains essentially flat, reflecting strong baseline demand in that market. Denver is also down modestly, and New England\u2019s Divisional listing sits lower than it did pre-weekend even with a strong Patriots win. Meanwhile, tonight\u2019s Wild Card finale in Pittsburgh has moved <strong>up<\/strong> from its pre-weekend average, a classic \u201clast game standing\u201d effect as the postseason spotlight narrows. Below is a quick price-and-trend table for every remaining round, followed by a game-by-game breakdown focused on what fans can expect for get-in options, median pricing, and how each market has moved since before Wild Card weekend.<\/p>\n<table>\n<thead>\n<tr>\n<th>Game<\/th>\n<th>Date<\/th>\n<th>Average Ticket Price<br \/>\n(Monday morning)<\/th>\n<th>Last Week<\/th>\n<th>Trend<\/th>\n<th>Shop<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AFC Wild Card: Houston Texans at Pittsburgh Steelers<\/td>\n<td>Mon, Jan. 12<\/td>\n<td>$434<\/td>\n<td>$310<\/td>\n<td>+$124<\/td>\n<td><a href=\"\/tickets\/7551533\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Divisional: Buffalo Bills at Denver Broncos<\/td>\n<td>Sat, Jan. 17<\/td>\n<td>$913<\/td>\n<td>$1,031<\/td>\n<td>-$118<\/td>\n<td><a href=\"\/tickets\/7551521\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>NFC Divisional: San Francisco 49ers at Seattle Seahawks<\/td>\n<td>Sat, Jan. 17<\/td>\n<td>$1,068<\/td>\n<td>$1,073<\/td>\n<td>-$5<\/td>\n<td><a href=\"\/tickets\/7551409\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>NFC Divisional: LA Rams at Chicago Bears<\/td>\n<td>Sun, Jan. 18<\/td>\n<td>$1,194<\/td>\n<td>$1,390<\/td>\n<td>-$196<\/td>\n<td><a href=\"\/tickets\/7551491\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Divisional: Steelers\/Texans at New England Patriots<\/td>\n<td>Sun, Jan. 18<\/td>\n<td>$730<\/td>\n<td>$818<\/td>\n<td>-$88<\/td>\n<td><a href=\"\/tickets\/7551529\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Championship at Denver Broncos *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$3,104<\/td>\n<td>$3,115<\/td>\n<td>-$11<\/td>\n<td><a href=\"\/tickets\/7551523\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>NFC Championship at Chicago Bears *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$2,350<\/td>\n<td>$2,242<\/td>\n<td>+$108<\/td>\n<td><a href=\"\/tickets\/7551494\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Championship at New England Patriots *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$1,977<\/td>\n<td>$1,814<\/td>\n<td>+$163<\/td>\n<td><a href=\"\/tickets\/7551530\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Championship at Pittsburgh Steelers *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$2,021<\/td>\n<td>$2,718<\/td>\n<td>-$697<\/td>\n<td><a href=\"\/tickets\/7551540\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>AFC Championship at Houston Texans *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$1,988<\/td>\n<td>$1,992<\/td>\n<td>-$4<\/td>\n<td><a href=\"\/tickets\/7551573\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>NFC Championship at Seattle Seahawks *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$2,163<\/td>\n<td>$2,168<\/td>\n<td>-$5<\/td>\n<td><a href=\"\/tickets\/7551410\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>NFC Championship at Los Angeles Rams *<\/td>\n<td>Sun, Jan. 25<\/td>\n<td>$1,665<\/td>\n<td>$1,652<\/td>\n<td>+$13<\/td>\n<td><a href=\"\/tickets\/7551458\">Shop<\/a><\/td>\n<\/tr>\n<tr>\n<td>Super Bowl LX (Bad Bunny halftime show)<\/td>\n<td>Sun, Feb. 8<\/td>\n<td>$11,468<\/td>\n<td>$11,611<\/td>\n<td>-$143<\/td>\n<td><a href=\"\/tickets\/6980442\">Shop<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Wild Card Finale: Houston Texans at Pittsburgh Steelers (Mon, Jan. 12)<\/h2>\n<p>Tonight\u2019s Wild Card closer is the last piece of the bracket still unresolved, and the market is treating it that way. The average Ticket Club member listing price is <strong>$434<\/strong>, up <strong>$124<\/strong> from before Wild Card weekend. That\u2019s a common pattern when a single game becomes the focal point\u2014especially with the winner heading straight into a Divisional matchup in Foxborough next weekend.<\/p>\n<p>For buyers looking for the most affordable entry, the current <strong>get-in price is $208<\/strong> (upper level). The <strong>median price is $402<\/strong>, which is a useful \u201cwhat most fans actually pay\u201d benchmark if you\u2019re comparing options across the weekend. By stadium level, minimum pricing starts at <strong>$208+<\/strong> in the upper level and <strong>$268+<\/strong> in the lower level, with club tiers ranging from <strong>$358+<\/strong> (Club East) to <strong>$481+<\/strong> (Club North Lounge). Field-level inventory begins at <strong>$640+<\/strong>. If you\u2019re shopping this one, the most consumer-friendly strategy is usually deciding early whether you want \u201cin the building\u201d value (upper\/lower) or a club experience\u2014because the gap between levels is meaningful, and inventory can thin quickly as kickoff approaches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26003\" src=\"\/blog\/wp-content\/uploads\/2026\/01\/texans-steelers-1-12-300x226.png\" alt=\"\" width=\"600\" height=\"453\" srcset=\"\/blog\/wp-content\/uploads\/2026\/01\/texans-steelers-1-12-300x226.png 300w, \/blog\/wp-content\/uploads\/2026\/01\/texans-steelers-1-12-768x579.png 768w, \/blog\/wp-content\/uploads\/2026\/01\/texans-steelers-1-12-685x517.png 685w, \/blog\/wp-content\/uploads\/2026\/01\/texans-steelers-1-12.png 859w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>AFC Divisional: Buffalo Bills at Denver Broncos (Sat, Jan. 17)<\/h2>\n<p>Buffalo advanced after a dramatic win in Jacksonville, and Denver\u2019s Divisional market is one of the more approachable of the four remaining Divisional games on a get-in basis. The current average listing is <strong>$913<\/strong>, down <strong>$118<\/strong> from before Wild Card weekend\u2014suggesting the market has eased a bit now that the matchup is real and the \u201cplaceholder\u201d premium has softened.<\/p>\n<p>The current <strong>get-in price is $467<\/strong> (upper end zone), and the <strong>median is $750<\/strong>. In the upper bowl, minimums run from <strong>$467+<\/strong> (upper end zone) to <strong>$489+<\/strong> (upper corner) and <strong>$502+<\/strong> (upper sideline). Mid-tier inventory is visible with <strong>plaza end zone at $528+<\/strong>, while premium tiers rise quickly: <strong>club $714+<\/strong>, <strong>field end zone $710+<\/strong>, and <strong>field sideline $855+<\/strong>. For value-minded buyers, this is a market where upper-bowl entry is still comparatively reasonable for a Divisional game, while the sideline\/club premium is pronounced if you want a more \u201cbest seats in the house\u201d experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26004\" src=\"\/blog\/wp-content\/uploads\/2026\/01\/Bills-Broncos-1-12-300x226.png\" alt=\"\" width=\"600\" height=\"453\" srcset=\"\/blog\/wp-content\/uploads\/2026\/01\/Bills-Broncos-1-12-300x226.png 300w, \/blog\/wp-content\/uploads\/2026\/01\/Bills-Broncos-1-12-768x580.png 768w, \/blog\/wp-content\/uploads\/2026\/01\/Bills-Broncos-1-12-685x517.png 685w, \/blog\/wp-content\/uploads\/2026\/01\/Bills-Broncos-1-12.png 864w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>NFC Divisional: San Francisco 49ers at Seattle Seahawks (Sat, Jan. 17)<\/h2>\n<p>Seattle\u2019s ticket market held steady after the Wild Card results, and that stability matches the storyline: the 49ers\u2019 upset of Philadelphia set up a high-demand Divisional matchup, and Seattle inventory is pricing with confidence. The current average is <strong>$1,068<\/strong>, essentially unchanged from before the weekend (down just <strong>$5<\/strong>).<\/p>\n<p>Even the entry point reflects that strength: the <strong>get-in price is $556<\/strong> and the <strong>median is $932<\/strong>. By level, minimums begin at <strong>$556+<\/strong> in the upper 300 level, with <strong>lower 300 level at $712+<\/strong>. From there, it steps up into the lower bowl: <strong>100 level upper $746+<\/strong>, <strong>100 level lower $819+<\/strong>, and <strong>200 level $820+<\/strong>. The true premium jumps are at the top end: <strong>field $2,913+<\/strong> and a high-end <strong>300 level charter $1,577+<\/strong>. For fans comparing Divisional options, this is the clearest \u201cdemand is real across the building\u201d market: even upper-level pricing is firmly in playoff-premium territory, and the median suggests strong depth beyond just a handful of expensive listings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26005\" src=\"\/blog\/wp-content\/uploads\/2026\/01\/49ers-at-seahawks-1-12-300x234.png\" alt=\"\" width=\"600\" height=\"467\" srcset=\"\/blog\/wp-content\/uploads\/2026\/01\/49ers-at-seahawks-1-12-300x234.png 300w, \/blog\/wp-content\/uploads\/2026\/01\/49ers-at-seahawks-1-12-768x598.png 768w, \/blog\/wp-content\/uploads\/2026\/01\/49ers-at-seahawks-1-12-685x534.png 685w, \/blog\/wp-content\/uploads\/2026\/01\/49ers-at-seahawks-1-12.png 837w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>NFC Divisional: LA Rams at Chicago Bears (Sun, Jan. 18)<\/h2>\n<p>Chicago remains a premium postseason market, but this is also the Divisional game showing the biggest softening in average price since before Wild Card weekend. The current average sits at <strong>$1,194<\/strong>, down <strong>$196<\/strong> from the pre-weekend snapshot. That drop doesn\u2019t make it \u201ccheap,\u201d but it does indicate that as the bracket clarified, the market came down from an earlier peak.<\/p>\n<p>The current <strong>get-in price is $546<\/strong> and the <strong>median is $984<\/strong>. Minimums by level are straightforward: <strong>upper $546+<\/strong>, <strong>200 level $711+<\/strong>, <strong>lower $817+<\/strong>, and <strong>club $936+<\/strong>. The takeaway for buyers is that Chicago has a strong floor (upper-level entry is still mid-$500s), while the median sitting near $1,000 points to heavy demand for lower and club inventory. If you\u2019re shopping for value, the best leverage is usually deciding whether upper level or 200 level meets your needs\u2014because the step-up to lower and club is meaningful, and those inventory types tend to tighten fastest as kickoff nears.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26006\" src=\"\/blog\/wp-content\/uploads\/2026\/01\/Rams-Bears-112-300x214.png\" alt=\"\" width=\"600\" height=\"427\" srcset=\"\/blog\/wp-content\/uploads\/2026\/01\/Rams-Bears-112-300x214.png 300w, \/blog\/wp-content\/uploads\/2026\/01\/Rams-Bears-112-768x547.png 768w, \/blog\/wp-content\/uploads\/2026\/01\/Rams-Bears-112-685x488.png 685w, \/blog\/wp-content\/uploads\/2026\/01\/Rams-Bears-112.png 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>AFC Divisional: Steelers\/Texans at New England Patriots (Sun, Jan. 18)<\/h2>\n<p>This game is still contingent on tonight\u2019s Wild Card result, but the market for a Divisional game in Foxborough is already one of the most buyer-friendly entry points among the four remaining Divisional contests. The current average listing is <strong>$730<\/strong>, down <strong>$88<\/strong> from before Wild Card weekend. That\u2019s a helpful reminder that not every \u201cnext round\u201d market spikes immediately\u2014especially when the opponent is still to be determined.<\/p>\n<p>On the seating map, the current <strong>get-in price is $307<\/strong> (upper level) and the <strong>median is $503<\/strong>, making this the lowest get-in you\u2019ve seen across the Divisional slate so far. Minimums by level begin at <strong>$307+<\/strong> in the upper bowl, with <strong>mezzanine $443+<\/strong> and <strong>lower $474+<\/strong>. Premium inventory climbs from there: <strong>Optum Field Lounge $589+<\/strong>, while true club inventory shows a steep premium at <strong>$1,715+<\/strong>. For consumers, this is a classic \u201cchoose your experience\u201d market: standard seating is comparatively accessible for a Divisional game, but the jump for club-level inventory is significant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26007\" src=\"\/blog\/wp-content\/uploads\/2026\/01\/Patriots-TBD-112-300x226.png\" alt=\"\" width=\"600\" height=\"452\" srcset=\"\/blog\/wp-content\/uploads\/2026\/01\/Patriots-TBD-112-300x226.png 300w, \/blog\/wp-content\/uploads\/2026\/01\/Patriots-TBD-112-768x578.png 768w, \/blog\/wp-content\/uploads\/2026\/01\/Patriots-TBD-112-685x516.png 685w, \/blog\/wp-content\/uploads\/2026\/01\/Patriots-TBD-112.png 866w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Quick look ahead: Championship Round and Super Bowl pricing<\/h2>\n<p>At this stage, the Championship Round and Super Bowl markets are more of a temperature check than a fully active buying window. Most Conference Championship averages are relatively stable from the pre-weekend snapshot, with modest movement in a few markets (Chicago and New England slightly up; Denver essentially flat; Seattle nearly unchanged). One notable swing is the potential <strong>AFC Championship at Pittsburgh<\/strong>, which shows a sharp pullback from the earlier snapshot\u2014an example of how scenario listings can reprice quickly as the bracket narrows. The <strong>Super Bowl LX<\/strong> market remains firmly in five-figure territory on average and dipped slightly in the latest snapshot, which is typical for a market that often waits for clearer finalists before making its next major move.<\/p>\n<p><em>Prices reflect the average price for tickets to these events for Ticket Club members. Ticket prices are subject to change. Click through to any event page above to view current prices and availability.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a wild opening weekend of the NFL playoffs, the ticket market has shifted from \u201cwhat-if\u201d listings to a much clearer, matchup-driven picture. The San Francisco 49ers stunned Philadelphia to advance, the Buffalo Bills escaped Jacksonville in a back-and-forth thriller, and the New England Patriots rolled past the Chargers on a defense-first night in Foxborough\u2014leaving &hellip; <a href=\"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">NFL Playoffs Ticket Updates &#8211; Divisional Round Prices Soften (But Just Barely) After Wild Card Weekend<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":25142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1277,40],"tags":[],"class_list":["post-26000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NFL Playoffs Ticket Updates - Divisional Round Prices Soften (But Just Barely) After Wild Card Weekend - Ticket Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL Playoffs Ticket Updates - Divisional Round Prices Soften (But Just Barely) After Wild Card Weekend - Ticket Club\" \/>\n<meta property=\"og:description\" content=\"After a wild opening weekend of the NFL playoffs, the ticket market has shifted from \u201cwhat-if\u201d listings to a much clearer, matchup-driven picture. The San Francisco 49ers stunned Philadelphia to advance, the Buffalo Bills escaped Jacksonville in a back-and-forth thriller, and the New England Patriots rolled past the Chargers on a defense-first night in Foxborough\u2014leaving &hellip; Continue reading NFL Playoffs Ticket Updates &#8211; Divisional Round Prices Soften (But Just Barely) After Wild Card Weekend\" \/>\n<meta property=\"og:url\" content=\"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/\" \/>\n<meta property=\"og:site_name\" content=\"Ticket Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TicketClub.Official\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T15:22:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T15:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"\/blog\/wp-content\/uploads\/2024\/02\/7434-600x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ticket Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theticketclub\" \/>\n<meta name=\"twitter:site\" content=\"@theticketclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ticket Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/#article\",\"isPartOf\":{\"@id\":\"\/blog\/nfl-playoffs-ticket-updates-divisional-round-prices-soften-but-just-barely-after-wild-card-weekend\/\"},\"author\":{\"name\":\"Ticket Club\",\"@id\":\"\/blog\/#\/schema\/person\/e21f33ac6794b0afa62f970e7ca5097f\"},\"headline\":\"NFL Playoffs Ticket Updates &#8211; 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