Ticket Club

Now that the dust has settled after the first weekend of College Football Playoff action, the ticket market is starting to show some clear personality from game to game. A few matchups have “buyer’s market” written all over them (hello, deep upper-deck supply and lots of inventory), while others are already seeing demand concentrate in the best seat tiers and push averages upward.

At a macro level, there are two big themes driving the movement since 12/19. First: the cheapest way into most games is still coming from the highest levels (or standing room), and in several venues there’s enough depth there to keep get-in prices honest. Second: premium inventory is doing what premium inventory does — midfield and club experiences are where price curves get steep fast, even when the overall average is drifting down.

The quarterfinals are a good snapshot of that split. The Cotton Bowl has softened dramatically on the entry side, while the Rose Bowl is offering a surprisingly approachable “just get me in the building” tier despite the brand power on the field. Meanwhile, the Sugar Bowl is one of the few games where the average price has climbed since 12/19 — a sign that buyers are competing for the “better seat” tiers even though the upper deck remains available. Continue reading “College Football Playoff Tickets: Cotton Bowl Prices Plummet After A&M’s Fall” →

With the College Football Playoff officially underway, the ticket market has shifted into its most telling phase. The rush that followed Selection Sunday has faded, and what remains is a clearer picture of how fans are actually choosing to spend — or wait — as kickoff approaches.

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Comparing today’s Ticket Club marketplace pricing to the initial post-selection snapshot, several trends have emerged across both the CFP and the broader bowl slate. Some games are still drawing late momentum, while others have become increasingly approachable for fans willing to move closer to game day. Continue reading “A Last-Minute Look at CFP Ticket Prices as the Playoff Gets Underway” →

Tickets for the 2026 FIFA World Cup are officially in the wild — and as you’d expect, the early market has been… spirited.
Using Ticket Club marketplace averages from December 8 (group matchups announced), December 11, and Wednesday morning, here’s what’s happening so far across games in the U.S., Mexico, and Canada.

Note: Prices below reflect the average Ticket Club member price for available tickets at the time of each ticket price snapshot.

Continue reading “Early 2026 World Cup Ticket Price Trends: The Launch-Week Sugar Rush (and the Come-Down)” →